Design that earns trust on the first screen.

What we design

Every project starts with one question: what action do you want a user to take? Every screen, every component, every line of microcopy is designed in service of that. We don't do "decorate it nicely" work — we do work that measurably moves conversion, retention, or task-completion.

What we ship most often:

• Marketing-site design — homepage, services pages, pricing, contact. Conversion-focused, brand-coherent.
• Mobile-app UI/UX — full screen library, onboarding, navigation patterns, micro-interactions.
• SaaS / dashboard design — admin views, charts, tables, settings, role-based UIs.
• Design systems — Figma components + tokens + documentation your engineers can hand-off without ambiguity.
• Redesigns — auditing an existing product, identifying friction, redesigning the high-impact screens.
• Brand identity — logo, type system, colour palette, brand book (for projects starting from zero).

Our design process

1. Discovery (1–3 days) — understand the business, users, competitors. Map the key user journeys.
2. Wireframes (2–4 days) — low-fidelity layouts of every key screen. Focus on hierarchy, not visuals.
3. Visual design (4–7 days) — high-fidelity Figma mockups. Brand applied, every component pixel-perfect.
4. Prototype (1–2 days) — clickable Figma prototype so you can walk through the full flow on your phone before any code is written.
5. Design system (2–3 days) — tokens, components, variants, naming. Ready for engineering hand-off.
6. Iteration (ongoing) — we revise until you sign off. No "design feels done" stopping until you say so.

What you get

• Figma file with every screen, every state (empty, loading, error, success).
• Design tokens — colour, type, spacing, radius, shadow — exportable to CSS / Tailwind / Style Dictionary.
• Component library — buttons, inputs, cards, modals — with auto-layout and variants so engineers build, not improvise.
• Clickable prototype — share via link, run usability tests with real users.
• Hand-off doc — interaction notes, breakpoints, motion specs.

Design + Build, in one team

Most clients ship design AND build with us in the same engagement — the same team designs in Figma, then implements in code. That eliminates the usual "design hands off to engineering, engineering re-interprets, things break" disconnect. If you only need design, we hand off to your engineering team with full documentation. If you want both, see website development or app development.

Pricing

A focused design engagement (5–8 screens, design system, prototype) starts at ₹40,000. Larger product systems (20+ screens, multiple flows, advanced components) land between ₹1,00,000 and ₹3,00,000.

How we decide what to change

Design opinions are cheap, so we try to argue from evidence rather than taste. Before redesigning anything that already exists, we look at four things: where people leave (analytics drop-off by screen), what they try to do that the interface makes hard (support messages and sales objections are the richest source), how the three closest competitors solve the same screen, and what the page has to achieve commercially. That produces a short list of screens worth the money, which is usually far shorter than the client expected.

On a brand-new product there is no analytics data, so we substitute the closest thing available: the actual words your customers use. We ask for five real enquiry messages or sales calls and design the first screen around answering the objection that appears most often. It is a better brief than any moodboard.

What good looks like on an Indian mobile connection

A design that only looks good on a designer's monitor is a liability here. Most of your visitors arrive on a mid-range Android phone on 4G, so we design for that first and let the desktop layout follow. In practice that means text that stays readable at 15–16px without zooming, tap targets no smaller than 44×44 pixels, hero sections that communicate the offer before any image loads, and no layout that jumps around while the page settles. These are not aesthetic preferences — each one is a measurable failure mode we test for before handing over.

Frequently asked questions

What does "conversion-focused" actually mean?

It means we design with measurable success in mind — a target conversion rate, a target task-completion time, a target user-satisfaction score. We use established best practice (Apple HIG, Material guidelines, NN/g research) but tailor everything to your specific audience and goal.

Do you do brand identity / logos?

For projects where it makes sense (e.g. you're a new startup with no brand). We don't do "logo only" engagements — we do brand as part of a product design.

Can you redesign an existing product?

Absolutely. We start with an audit — what works, what doesn't, where users are dropping off — and redesign the high-impact screens. Often we leave 60–70% of the product alone and focus on the screens that actually move metrics.